Skechers access consumer preferences in the target markets by letting the focus group to give them feedback and they have young workforce that seeks out information in nightclubs. Personal selling, sales promotions, public relations, and advertising are four strategies Skechers use to promote their product. Skechers has carried out an edge on the competition in footwear by producing skate shoes, suede sneakers, athletic apparel, sandals, and boots, and all other varieties. Skechers differentiate themselves through locations. Skerchers located in desert and mountainous regions where people are more likely to wear the shoes. Skerchers choose those kind of region, because in mountainous area people tend to break their shoes faster than the people who live on flat landscape. I think the strategies used by Skerchers may actually change my preferences for clothing, shoes, and other stuff. For example: In a extremely cold region, my preference will switch from T-shirts to jackets. I think video games have a high utility for me, because the happiness I gained from getting a new game exceed happiness I gained from many other things. Sport Cars seem to generally have a high level of utility among other people, but I don't feel they are that valuable. To me, sport car is just same as a car. It transport people around and that’s it.
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